I think that protecting human health, managing the environment, and financing economic development are strategic variables to factor in when modeling and discussing scenarios that dictate the narrative on the housing market, ESG, and sustainability in the USA. Decision-making is shifting from a focus on climate change mitigation to one of mitigation, adaptation, and resilience. Green buildings are unique to this shift.
On the one hand, green building firms command a green premium and standard buildings suffer a brown discount. On the other hand, the American political landscape is being driven by a campaign that places some of the more aspirational or necessary (depending on your political ideology) aspects of managing the environment such as investments in renewable energy (which has direct links to green buildings) on the chopping block. Does investing in green buildings considering the current market and political variables carry too much risk?
When looking at the bigger picture, green buildings in the USA are arguably good long term strategies. Despite the political momentum for the environmental agenda, the Trump administration's MAHA health agenda suggests a different story. In addition, as businesses continue searching for locations for their stakeholders to live, work, and play, sustainable communities remain prime destinations.
If you live, work, or play in the USA and would like to see more green buildings in your communities considering donating to the Sponsor Greenprofiler.com (GP) Sustainability 2026 campaign at https://gofund.me/4e8dcc079.
